Skills Ontario

I worked for Skills Ontario in 2014 and 2015 as their sole Communications staff. In true #otherdutiesasassigned fashion I acted as a PR specialist, a graphic designer, a content creator, a web editor, a media contact, a grant administrator, an events helper, a social media coordinator and a one-time excavator operator. Here are some examples of my work.

Newsletters

Summer 2014 - I'm just getting started
Summer 2014 – I’m just getting started

Fall 2014 - I'm learning InDesign!
Fall 2014 – I’m learning InDesign!

Winter 2015 - Finally getting the hang of this bilingual newsletter thing
Winter 2015 – Finally getting the hang of this bilingual newsletter thing

Press Coverage

When I started at Skills, I quickly realized that emailing releases to individual media contacts took a long time and didn’t always work. With the help of my co-op student, we created and maintained a CRM of media outlets in Ontario so that we could send a release to multiple contacts and really focus on target outlets. Our CRM was a success and we saw an increase in media coverage immediately. Take a look at some of the stories:

1.29.2015
1.29.2015

1.27.2015

1.19.2015
1.19.2015

12.2.2014
12.2.2014

11.27.2014
11.27.2014

11.20.2014
11.20.2014

11.15.2014
11.15.2014

10.30.2014
10.30.2014

8.21.2014
8.21.2014

8.17.2104

 

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